Kuala Lumpur, 21 November 2024 – Perodua Sales Sdn Bhd (Perodua Sales) recently
signed two Memoranda of Understanding (MoU) with PETRONAS Dagangan Berhad (PETRONAS
Dagangan) and Gentari Sdn Bhd (Gentari) subsidiaries to enhance the retail
experience for its customers through the integration of various services.
The first MoU – signed
between Perodua Sales and PETRONAS Lubricants Marketing Sdn Bhd (PLMMSB), Mesra
Retail & Cafe Sdn Bhd (MESRA), and Setel Ventures Sdn Bhd (Setel) – will provide
Perodua customers access to new services at its service centres. This includes
the integration of Setel’s seamless digital payment feature into Perodua’s
UFirst app, the establishment of MESRA for added convenience and the set-up of
Perodua service centres at selected PETRONAS stations.
“Perodua Sales
and PLMMSB have been partners for over 20 years and that partnership has proven
mutually beneficial and we will further expand this partnership that will
benefit our valued customers,” Perodua President and Chief Executive Officer,
Dato’ Sri Zainal Abidin Ahmad said.
PLMMSB is the
sole provider of all vehicle lubricants to Perodua Sales since 2004. In line
with the country’s shift towards green mobility, both Perodua Sales and PLMMSB
are to collaborate for a stronger commitment on sustainability-driven practices.
He said that the
collaboration with Gentari would allow Gentari to set up charging facilities at
Perodua service centres for the upcoming launch of Perodua’s EV, supporting
Perodua customers in the transition to EVs.
“Overall, these
MoUs will allow seamless cooperation between both national companies to serve
our customers better,” Dato’ Sri Zainal Abidin said.
PETRONAS Dagangan
Managing Director and Chief Executive Officer Azrul Osman Rani said, “For over
two decades, PETRONAS and Perodua have enjoyed a strong partnership that brings
quality and reliability to millions of drivers nationwide. This expanded collaboration
will deepen our joint commitment to enhancing customer experience across every
interaction, from superior lubricants to digital convenience and everyday
essentials.”
Meanwhile, the second
MoU, signed between Perodua Sales and Gentari through Gentari Green Mobility
Sdn Bhd, will see the latter setting up charging facilities at existing Perodua
service centres in view of Perodua’s upcoming electric vehicles (EV) launch,
thus easing its customers in the EV transition process.
Deputy Chief
Executive Officer of Gentari and Chief Executive Officer of Gentari Green
Mobility Shah Yang Razalli commented, “We welcome Perodua’s vision to launch an
affordable EV by 2025. Gentari is excited to collaborate with Perodua in our effort
to drive greater adoption of green mobility in Malaysia. By improving charging
accessibility and convenience, Gentari aims to enhance the experience for
future Perodua EV drivers, thus elevating customer satisfaction and building
loyalty. Key initiatives in our collaboration include the installation of EV
charging facilities at Perodua service centres, especially at PETRONAS
stations, offering access to EV charging subscriptions and home charging
solutions, and seamless integration with the Gentari Go platform.”
PETRONAS has over
1,000 stations across the country, while Perodua has 194 sales and 209 service
centres nationwide. With over 175 DC charging points, Gentari currently
operates the largest licensed direct current (DC) charging network in Malaysia.
Perodua Sales Sdn Bhd
is a wholly owned subsidiary of Perodua.
Perodua Sales’ roles include sales,
after sales (service, spare parts, accessories, Body and Paint) and product
marketing activities.